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Colour Selection for your Brand

Colour Selection for your Brand


Colour selection for your brand is very important because various messages are conveyed through colour so the colours you use for your branding can have a huge impact on your sales. The success or failure of a product is strongly affected by colour.


Eight tips to help you select the colour for your brand:

  • Start with one colour that conveys your style. If you already have a logo, use the dominant colour as your primary colour
  • Aim to use no more than four colourscolour-selection-for-your-brand-2
  • Use your colour scheme everywhere in your marketing – be consistent
  • Research the colour choices of your competitors and try to refrain from using the same colours – stand out
  • Try using a palette with bold colours if you want clients to be excited about your product
  • Pastel or neutral colours are better to use if you want to calm or nurture your clients
  • Trust your gut, if it doesn’t feel right then change the colour
  • Have fun!

Colours and some of their emotional responses

  • Red – urgency and boldness
  • Yellow – Cheerful and optimisticcolour-selection-for-your-brand-3
  • Orange – Warmth, Enthusiasm and fun
  • Blue – Trust, dependability and honesty
  • Green – Healthy, organic and good
  • Silver – Class and sophistication
  • Black – Elegance, boldness, sophistication and power
  • Pink or Purple – Youthful, feminine and fun

Always consider the emotional meaning behind a colour. Work with simple colours to help improve the memorability of your brand.Keep it simple by trying to stick to two wisely chosen colours.