Colour Selection For Your Brand

Colour selection for your brand is very important because various messages are conveyed through colour, so the colours you use for your branding can have a huge impact on your sales. The success or failure of a product is strongly affected by colour.

Eight tips to help you select the colour for your brand:

• Start with one colour that conveys your style. If you already have a logo, use the dominant colour as your primary colour
• Aim to use no more than four colours
• Use your colour scheme everywhere in your marketing – be consistent
• Research the colour choices of your competitors and try to refrain from using the same colours – stand out
• Try using a palette with bold colours if you want clients to be excited about your product
• Pastel or neutral colours are better to use if you want to calm or nurture your clients
• Trust your gut, if it doesn’t feel right then change the colour
• Have fun!

Colours and some of their emotional responses

• Red – urgency and boldness
• Yellow – Cheerful and optimistic
• Orange – Warmth, Enthusiasm and fun
• Blue – Trust, dependability and honesty
• Green – Healthy, organic and good
• Silver – Class and sophistication
• Black – Elegance, boldness, sophistication and power
• Pink or Purple – Youthful, feminine and fun

Always consider the emotional meaning behind a colour. Work with simple colours to help improve the memorability of your brand.Keep it simple by trying to stick to two wisely chosen colours.