Colour selection for your brand is very important because various messages are conveyed through colour so the colours you use for your branding can have a huge impact on your sales. The success or failure of a product is strongly affected by colour.
Eight tips to help you select the colour for your brand:
- Start with one colour that conveys your style. If you already have a logo, use the dominant colour as your primary colour
- Aim to use no more than four colours
- Use your colour scheme everywhere in your marketing – be consistent
- Research the colour choices of your competitors and try to refrain from using the same colours – stand out
- Try using a palette with bold colours if you want clients to be excited about your product
- Pastel or neutral colours are better to use if you want to calm or nurture your clients
- Trust your gut, if it doesn’t feel right then change the colour
- Have fun!
Colours and some of their emotional responses
- Red – urgency and boldness
- Yellow – Cheerful and optimistic
- Orange – Warmth, Enthusiasm and fun
- Blue – Trust, dependability and honesty
- Green – Healthy, organic and good
- Silver – Class and sophistication
- Black – Elegance, boldness, sophistication and power
- Pink or Purple – Youthful, feminine and fun
Always consider the emotional meaning behind a colour. Work with simple colours to help improve the memorability of your brand.Keep it simple by trying to stick to two wisely chosen colours.