Colour selection for your brand is very important because various messages are conveyed through colour so the colours you use for your branding can have a huge impact on your sales. The success or failure of a product is strongly affected by colour.
Eight tips to help you select the colour for your brand:
- Start with one colour that conveys your style. If you already have a logo, use the dominant colour as your primary colour
- Aim to use no more than four colours
- Use your colour scheme everywhere in your marketing – be consistent
- Research the colour choices of your competitors and try to refrain from using the same colours – stand out
- Try using a palette with bold colours if you want clients to be excited about your product
- Pastel or neutral colours are better to use if you want to calm or nurture your clients
- Trust your gut, if it doesn’t feel right then change the colour
- Have fun!
Colours and some of their emotional responses
- Red – urgency and boldness
- Yellow – Cheerful and optimistic
- Orange – Warmth, Enthusiasm and fun
- Blue – Trust, dependability and honesty
- Green – Healthy, organic and good
- Silver – Class and sophistication
- Black – Elegance, boldness, sophistication and power
- Pink or Purple – Youthful, feminine and fun
Always consider the emotional meaning behind a colour. Work with simple colours to help improve the memorability of your brand.Keep it simple by trying to stick to two wisely chosen colours.
When staging either an indoor or an outdoor event, you have the opportunity to get to know the people in your area and attract potential customers. Your indoor and outdoor displays need to be attractive and distinct.
There are different things to consider when you plan either an indoor or an outdoor event. Things like banners, booth set-ups or table displays will work better in one setting versus the other. You need to invest in certain items and pay attention to detail
Indoor Display Options
There are pros and cons to setting up a booth at an indoor event. There is not that much space, but your booth can attract a large number of people. When choosing banners, there are more choices than an outdoor event. Motorized scrolling banners are a good choice because they attract lots of attention. Being indoors means that you have access to more electrical outlets, providing you the opportunity to add more booth lights.
Giving away promotional items that have your logo on, is a great way to get people to remember who you are and what you do. Great indoor promo items to give away include flash drives or tablet cases.
Outdoor Display Options
Being outdoors means you don’t have to worry about space, but the weather can prove to be a problem. A tent is a good idea as it creates a sheltered environment for people to stand. Vinyl banners would be the best choice of banner because they are made to withstand the outside elements.
Promotional items can correlate with season or weather. When it is hot, sun visor hats, baseball caps or water spray bottles are good items to give away. In cooler weather, umbrellas or long sleeve shirts are a more suitable option.
7 Displays for Indoor and Outdoor Us
- Canopy Tents. Available in different sizes and styles, tents provide shelter from the sun as well as from the rain. This provides an opportunity to share details about your product or service. In indoor situations, tents provide an area that is out of the way from the crowds.
- Outdoor Banner Stands. These stands work well both indoors and outdoors and come in a variety of styles.
- Literature displays are good for organizing your brochures and printed materials. They provide you with a professional, attractive and secure display for your marketing material.
- Expand Media Fabric Displays. These displays can be set up in no time with minimal effort. This display gives you an attractive back wall that will help get your message across to potential customers.
- Modular displays are a stylish and sophisticated display that attracts a lot of attention. The versatile modular display is great for companies that travel and exhibit at many different trade shows.
- Tabletop Displays. When space and/or budget are an issue, this display is a great option. There are various looks that you can choose from for the tabletop display.
- Truss displays are easy to set up, sturdy and versatile. When looking for a display that offers a variety of set-ups, this is the display to choose.
To come up with a display that can be used both indoors and outdoors, one needs to ensure that they get the right combination of the above elements and accessories.
A successful display can lead to more leads for your business and expansion in your client base.
Small Business Branding isn’t all that difficult, yet a lot of companies get it very wrong. This article will help guide you and give pointers on how to improve your Small Business Branding.
Your brand is what sets you apart from your competition in the minds of customers. Name recognition is vital in securing business; a buyer can’t purchase your product if he can’t remember who you are or how to find you. The best companies are those whose brands are easy to remember and instantly recognisable.
If you haven’t put much thought into building your brand yet, here are a few tips that can help you in focusing your marketing strategy:
1. Choose a name that’s relevant and meaningful. Don’t let yourself get too caught up trying to think of something cool or catchy for a brand name; focus instead on a name that’s easy to remember and gives some idea of what kind of service you offer. You don’t want a customer to pass you by because she doesn’t know that your company offers the service she needs.
2. Develop a voice. Businesses have personalities, and customers will choose their interactions of activities based upon that perceived character. Be sure that the persona you’re putting out for the world is consistent with your business goals. If you want your clients to feel safe and secure, your marketing strategy may be different than if you want to develop a playful relationship with the customer. Nearly any voice can work, but it has to be unique and consistent across all forms of communication.
3. Create a strong logo and use it. A picture is worth a thousand words, and the visual impact of your logo goes a long way toward building brand recognition. If a potential buyer can recognise your brand at a glance, you are more likely to be remembered and noticed. Your logo belongs on all of your communications.
4. Respond to feedback. Pay careful attention to any feedback you receive about your brand, slogan, logo or marketing campaign. If something isn’t working, try to figure out why so that you can implement the necessary changes. If something is working well, try to analyse why so that you can make it even better.
5. Be consistent. A company logo, slogan or even voice is not a brand in itself; rather, all of the pieces work together to create your unique brand. Although you might make minor changes to your brand as you determine what works best, you should always strive to present a unified front to your customers. By keeping your message and delivery consistent, you can show that your brand is trustworthy and dependable.
At QPS Productions we strive to develop a strong identity and formulate a brand, logo design and campaign around that identity. By focusing your attention on building your brand, you can ensure that your business will stay in the minds of your current and future clientele for years to come.
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