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Colour Selection for your Brand

Colour Selection for your Brand


Colour selection for your brand is very important because various messages are conveyed through colour so the colours you use for your branding can have a huge impact on your sales. The success or failure of a product is strongly affected by colour.


Eight tips to help you select the colour for your brand:

  • Start with one colour that conveys your style. If you already have a logo, use the dominant colour as your primary colour
  • Aim to use no more than four colourscolour-selection-for-your-brand-2
  • Use your colour scheme everywhere in your marketing – be consistent
  • Research the colour choices of your competitors and try to refrain from using the same colours – stand out
  • Try using a palette with bold colours if you want clients to be excited about your product
  • Pastel or neutral colours are better to use if you want to calm or nurture your clients
  • Trust your gut, if it doesn’t feel right then change the colour
  • Have fun!

Colours and some of their emotional responses

  • Red – urgency and boldness
  • Yellow – Cheerful and optimisticcolour-selection-for-your-brand-3
  • Orange – Warmth, Enthusiasm and fun
  • Blue – Trust, dependability and honesty
  • Green – Healthy, organic and good
  • Silver – Class and sophistication
  • Black – Elegance, boldness, sophistication and power
  • Pink or Purple – Youthful, feminine and fun

Always consider the emotional meaning behind a colour. Work with simple colours to help improve the memorability of your brand.Keep it simple by trying to stick to two wisely chosen colours.


The Utility of Flags

The Utility of Flags



Advertising flags are fast becoming a popular tool for promoting products, services, and events. It doesn’t matter if you have a small business or are part of a large corporation, flags are an effective way to advertise your service or product.

5 Reasons you should be using flags to promote your business

  1. They are affordable. The initial investment on flags is lower than that of other advertising methods.display flag_icon
  2. Flags come in all different shapes and sizes, as well as colours. You can have your flags printed with a custom design if you wish.
  3. This advertising method is completely portable. You can travel with your flags and take them to any event you are exhibiting.
  4. If you want to advertise your brand 24/7, flags are the perfect way to go. You can leave them outside your business all day, every day.
  5. Flags are perfect for drawing attention. They blow in the wind and catch the eye of any passersby, thus enhancing the visibility of your business.


Places to use your advertising flags

  • Trade Shows
  • Open Houses
  • Parades
  • Community Events
  • Grand Openings
  • Product Launches

At your next campaign or event, consider using some well-designed flags to attract attention. Flags are an investment that will pay for themselves over and over again.